The leading Telugu newspaper Vaartha, on November 8th 2011, launched its e-paper, a digital replica of all the print editions of Vaartha.

As a digital replica of the Vaartha newspaper, what a reader sees on the e-paper is exactly as it appears in print and this includes the advertisements as well. With Mediology's DigitalEdition, Vaartha maintained the same look and feel, layout and design for its readers all around the world. Back issues of the paper from launch onwards are also available through the e-paper archive.

The feature rich Vaartha epaper on DigitalEdition showcases a double page layout and auto scroll amongst some other great Social Media sharing capabilities. Now readers of Vaartha around the globe gets to post feedback, queries and comments ensuring their maximum engagement.

The e-paper gives Vaartha an opportunity to reach readers outside of normal distribution areas and serve the increasing demand for digital news. While the print circulation covers a wide geographic area, the e-paper gives Vaartha the opportunity to reach readers outside of their distribution zones and better serve the increasing demand by its readers around the world.

The Mediology DigitalEdition platform gets updated constantly, keeping in mind that the reading habits of the consumers are eventually evolving and the content consumption will in future, shift towards the tablet and other portable devices.

Mobile devices are making it possible for readers to take control of when and where to read their news.

A unique feature of the Vaartha e-paper is the search facility. You will find a search box on the top of each page where you can find specific news and articles from the printed version of the news.

Mediology's DigitalEdition is a cloud based solution, so it effectively ensures that the content distribution, post transweaving of the prepress files, was enabled for global caching. This improves the user-experience, enables instant page loads, real-time gratification and ensures that the visitors returned day after day to read the current edition of the newspapers.

The DigitalEdition platform of Mediology is being trusted and used by the likes of The Indian Express, Loksatta and Outlook Money. With Vaartha, another niche publisher of Telugu language, has been added to Mediology's clientele. Visit http://epaper.vaartha.com to view Vaartha's ePaper.