At a time when enterprises are still battling their cloud apprehensions and debating whether to take the plunge or not, a start-up company decided to tread the road less travelled.

Publishing is known as the production and dissemination of literature or information, the activity of making information available to the general public.

Mediology, a small digital publishing company uses open source platform to develop a compelling SaaS-based solution for the media and publishing industry

Over the summer months, we'd like to share a few stories from startups around the world: what are they working on and how they are using the cloud to get things done. Today, we're profiling Mediology Software from India!

Mediology in the top 5 Technology ventures out of India. Our product suite and the story to enable Publishers to easily Digitize and Monetize their content find favour with the panel, comprising Judges from Google, IBM, Amazon, Sequoia and Intel.

As the number of Internet users in the country increase, it will correspondingly result in the demand for more digital content. In an interaction with CXOtoday, Manish Dhingra, Director, Mediology Software explains the latest trend in the digital publishing space and how has Amazon Web Services enabled his company to compete in the global marketplace.

A quick look at the YourStory.in’s TECH30 ventures of 2011 which presented at TechSparks 2011.

Global Finalist at the Amazon Web Services Startup Challenge, from among 1500 companies world-wide and the only company from Asia Pacific.

Mediology Software has made it to the Global Finals of the Amazon Web Services Start-up challenge. It's the only company from Asia pacific to be selected in the finals and was chosen after several rounds of evaluation and judging from entries across 22 countries.

The semi-finalists feature two Australian companies — LabSlice and Kaggle, as well as organisations from India and Japan. In addition Mediology a start-up company from India, has qualified as one of the seven global finalists.

Aussie start-ups miss Amazon's final cut, beaten at a shot for the major prize by Indian Publishing Software maker, Mediology.