After the response seen on the Indian Express iPad application, the Express Group launched the iPad application for it's premier business daily, The Financial Express. The Application went live on the iTunes store on the 4th of Jan 2012.
The Financial Express application is based on the same lines as the Indian Express application which was launched in the month of November. The application brings together news from various categories of business, like Banking and Finance, Economy, World, Infrastructure and Real Estate to name a few. The application furthers the print edition of The Financial Express by integrating the Delhi and Mumbai editions as ePapers.
Photo Galleries and Social Media Integration, make it easy to share and view news in an interesting format. Each story, on selection, displays other stories from the same category so that you can have a quick wrap of the news in one glance.
Some other similar features include saving articles for reading later, which can even be read when you are not connected to the internet. All in all, the Financial Express application further the experience and ability to take the Indian Express publications to digital frontiers. Do check out and download the application from http://www.financialexpress.com/ipad.