Over the last 4 years there has been a surge of interest on Digital Publishing and consuming print content on digital devices. While there are several reasons that have led to the built up of this interest, today Digital Publishing is more real and a bigger opportunity as the world moves towards bridging all the geographic divides, through technology and digitization.
Four main reasons have led to this being a paradigm which is here to stay.
- New affordable set of devices: The iPad and a new set of Android powered tablet devices have brought down the cost of owning and participating in content consumption of Digital Devices. From the time when there used to be one PC in a household to today every member of the household having their own computing device, be it tablets or smart phones, the device access factors which were until now stalling the revolution in the publishing industry are now irrelevant.
- Greater Connectivity: With a major improvement in the telecom infrastructure, Wi-Fi and Broadband connectivity becoming more affordable, along with 3G enablement on mobile devices, today the consumers are no longer limited by Digital Access. Hence this brings in the perspective of an always connected consumer who can easily access digitally published content, at greater speeds.
- Improved on Demand Computing: The emergence of Cloud Computing and access to Cloud Computing setups like Amazon Web Services makes it easier for businesses to setup and expand their computing infrastructure for large loads. The services enable highly specialized use for storage, computing, databases, emails and notifications.
- Increased Social Media Penetration: Social Networking is slowly and steadily taking over most of the content engagements which happen in the digital world. Sites like Facebook and Twitter are increasingly being used to create a highly interactive, social media optimized experience for content publishers. Today publishers cannot ignore putting up a facebook like or a twitter share widget on their sites. Hence to enable social sharing, content needs to be available in a digitally hosted domain.